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Do you pay attention to DVR ads?
In my house, we don’t watch anything live if we can help it — it’s all DVR. (Okay, I lied, we do watch So You Think You Can Dance live, let the embarrassing facts be known – btw, I called Josh as the...
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Why Hulu’s Super Bowl ad is as smart as it is funny
I’ve been answering press questions about Super Bowl advertising for a decade or more, both as an analyst and as an academic (used to teach advertising management at Syracuse back in the good old 90s...
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